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The contribution of women toward entrepreneurial activities has gained significant attention in recent years because of economic and social concerns, government support and initiatives and increased education and awareness. Women’s entrepreneurial activity has increased and women-owned businesses can today be found in every sector of the economy, irrespective of region. In India, government bodies such as the Ministry of Micro, Small and Medium Enterprises (MSMEs) and several other organizations (private and NGOs) have adopted considerable measures to promote women entrepreneurship (WE). To improve WE, the critical factors of WE adoption need to be identified and evaluated. The purpose of this paper is to identify, prioritize and evaluate the critical success factors of WE adoption in Indian MSMEs.

This paper proposes a methodology based on fuzzy analytical hierarchal process to prioritize the critical success factors of WE adoption. A numerical analysis of Indian MSMEs is presented to demonstrate the use of the proposed method. This proposed method considered fuzzy framework, which can handle impreciseness and uncertainty. Sensitivity analysis is also performed to test the robustness of the proposed model.

Potential critical success factors are identified from relevant literature and validated by industry experts. This research finalize the critical success factors of WE adoption in Indian MSMEs under seven dimensions, so prioritization of identified critical success factors can be developed and insights relationship of factors would be explored. The results of the study found that individual, management and government dimensions take paramount importance while women aim to become entrepreneurs in Indian MSMEs.

This study is limited to identifying evaluation factors; other factors have not been identified and categorized. Evaluation is one by experts in this area so it is natural that views of decision-makers may be subjective and vary with regard to industry-type, priorities, resources, etc.

This study will help industry to identify, evaluate and prioritize factors for successful implementation of women entrepreneurship. MSMEs could device these factors by applying the outcome of the study in their decisions with higher priority to implement women entrepreneurship culture.

Potential factors are identified from relevant literature and validated by industry experts. Indian MSMEs could device these factors by applying the outcome of the study in their decisions with higher priority to adopt women entrepreneurship.

This paper aims to study the impediments and difficulties that prevent Indian women from becoming entrepreneurs.

Data were obtained through a survey involving 15 experts. Based on the feedback provided by the experts, ten relevant barriers in the context of Indian micro small and medium enterprises (MSMEs) were chosen. A structured questionnaire was used to gather data. These ten barriers create obstruction for Indian women as entrepreneurs. These barriers were ranked, and causal relationships among them established using interpretive structural modeling and Matrice d’Impacts croises-multiplication appliqúean classment (cross-impact matrix multiplication applied to classification) (ISM–MICMAC) approach.

This study identifies, on the basis of extant literature and experts’ opinion, ten barriers to female entrepreneurship. These barriers were ranked, and causal relationships among them established using the ISM–MICMAC approach. On the basis of ranking, women can move forward in MSMEs after removing these obstacles and it will have good results.

In this research, with literature reviews and experts opinion, ten barriers have been identified for women’s entrepreneurship and have been used to build the model.

To bring Indian women forward in the field of entrepreneurship, both the society and the government should work together, and efforts should be made to overcome the obstacles coming in the way of entrepreneurs.

Female entrepreneurship in India faces many problems including negative attitude of authorities and society toward women. The society and authorities have no format or model for Indian women to move forward in the entrepreneurship sector.

This study seeks to identify, on the basis of a thorough review of literature and expert opinion, major barriers to female entrepreneurship in the context of Indian MSMEs.

The purpose of this study is to conduct a systematic review of the extant literature of workplace spirituality (WPS) in a manner that helps us trace its emergence in management practices in the past twelve years and to identify the gaps to be addressed by researchers in near future.

A two-step screening process was followed to extract the papers from various databases. The paper reviews one hundred fifty-nine conceptual and empirical articles published in more than fifty journals from 2010 to 2021. Leading databases like EBSCO, Scopus and ProQuest were extensively searched. The papers were analysed and grouped to arrive at the themes and classification criteria.

Despite numerous studies and extensive research in the past decade, the construct of WPS lacks a conclusive definition and has overlapping dimensions. It is a multidimensional concept having personal, psychological and social aspects. It is a dominant field in organisational behaviour domain.

The review explains the multidisciplinary nature of WPS, having roots in organisational behaviour, psychology and theology. Further, the paper provides a clear picture of the present state of literature and enumerates future research avenues which will enable the researchers to further expand the area of WPS.

The review highlights multiple positive attitudinal outcomes that managers can attain through WPS-related initiatives. Various techniques like prayer breaks, meditation and yoga can be used by the managers for spiritual incorporation process.

This study acquires significance, for, unlike previous studies, it does not propose that inclusion of WPS will always be gainful, rather it also broaches its potential harm, if incorporated sans due caution. Considering the complexity of spiritual beliefs, it will enable managers to weigh the pros-cons of such inclusion. The research gaps identified in the review will help future researchers in furthering the field of WPS.

YouTube has emerged as the most innovative social networking sites (SNS) with exclusive features at that time which allowed users to post, view, comment and link to videos on the site. The purpose of this paper is to investigate the way emotional appeals are being used in YouTube advertisements to promote their products by considering various big brands of different industries in emerging market like India. The advertisement that induces consumer’s emotions can cause subconscious reactions which supersede consumer’s logical and pragmatic responses to create the unbreakable bond with a brand.

The study has taken online video advertisements which were uploaded on YouTube by different companies. The advertisements considered for the study were selected on three criteria: having more than 1,00,000 subscribers; videos having Indian advertisements; and have released at least one popular advertisement of minimum 1,00,000 views monthly in the period January 1-December 31, 2016. Random sampling method was used. Content analysis of 150 video advertisements was done to assess the influence of positive and negative emotions on consumer engagement. Multiple regression method is used taking the stepwise method.

The present study focused on emotional aspects of the advertisement that induce consumer engagement through SNS. The marketing strategies mainly focus on rational aspects as well as emotional aspects. The study suggests that in emerging economy like India, people heavily rely on emotions rather than logical information regarding any goods or services; hence, we considered both positive and negative emotional aspects in the study so as to measure the influence of emotional appeals on consumer engagement. Positive emotional appeals like contentment, happiness and love have the positive influence on the consumer engagement. On the other hand, negative emotional appeals are negatively related to the consumer engagement.

The present study aims at measuring ripple effect of the emotional appeals on ads and also tries to compare the impact between positive and negative emotional appeals so that it becomes easy for the marketers to determine the context in which it can be applied. For this purpose, YouTube video ads from India have been taken as the object of study from different industries.

Research investigating turnover intention among frontline employees in the Indian retail industry is scarce. The purpose of this paper is to explore factors affecting withdrawal cognitions among front-end retail employees in India.

Semi-structured interviews were conducted to explore the factors responsible for developing turnover intentions among the front-end employees. Data were analyzed using the ground theory approach.

Qualitative investigation revealed nine factors (abusive supervision, favoritism, perceived job image, insufficient pay, work exhaustion, perceived unethical climate, organization culture shock, staff shortage and job dissatisfaction) are responsible for developing turnover intention among front-end employees in the Indian retail industry.

The study uncovers antecedents of turnover intention among front-end employees in the relatively neglected Indian retail sector through a qualitative technique. Theoretical contributions, managerial implications, limitations and direction for future research are discussed.

The purpose of this study is to propose a theoretical model of how content-related factors, social factors and perceptual factors influence consumer engagement in brand social networking sites (SNSs) pages and further how consumer engagement behavior influences the customer–organization relationship.

This study used an online and offline questionnaire to conduct empirical research and collected and analyzed data of 430 samples by using the structural equation modeling approach.

The result showed that all three factors, i.e. content-related factors, social factors and perceptual factors, had positive influence on consumer engagement. Further, the result also showed a positive influence of consumer engagement on the customer–organization relationship. Another important thing the study found was that social media users mostly engage in consuming the content and contributing.

This study has considered one popular SNS: Facebook. As the usage purpose and features of different SNSs vary, the future research should be directed by taking other popular SNSs, such as Twitter and LinkedIn, to gain a broader insight of consumer engagement on other brand SNS pages. Further, the present study has stressed on the exploring the quality of customer–organization relationship as the major outcome of consumer engagement on brand SNS pages. Therefore, the future study should be directed toward measuring the relationship between consumer engagement and other important outcomes, such as brand advocacy behaviors, positive word-of-mouth behaviors and brand loyalty.

This paper suggests strategies for consumer engagement through SNSs, especially Facebook advertisements. First, the study has identified content-related factors, social factors and perceptual factors which will help the managers to set strategies for engaging new and prospective consumers on brand SNS pages. Second, it also describes how the online activities of consumers on brand SNS pages strengthen the relationship between customer and organizations. This conception will definitely help marketing managers to develop quality relationship with their existing and new customers.

The novelty of this study is that it attempts to explore the combined effect of content-related factors, social factors and perceptual factors on consumer engagement and also explores the nature and specific types of engagement behavior on brand SNS pages.

In response to scholarly calls, this study aims to explore the persuasive predictors including (job security, autonomy, work-life balance, culture and climate, career growth, leadership style and support, training and development and reward, recognition and pay) of talent retention in Indian PSUs by emphasising the commonalities and differences between different category of employees from different cohorts based on their contribution in the prime function of the business.

A self-administered questionnaire was used to collect data from 472 employees from selected organisations through Multistage sampling technique and Simple random sampling technique. Data were analysed using tests such as logistic regression, MANOVA, post hoc Tukey in SPSS 20.

Job security, autonomy, career growth and culture and climate are the persuasive predictors of talent retention in Indian PSUs. However, there is a significant interaction effect of age and job standard on job security. Job security and perceived employability do not relate to age for core category employees rather possess identical perception than other employee category. Findings indicate that identifying the position to be retained is more viable than a common retention strategy.

This study contributes to the existing knowledge of talent retention by exploring novel insights in comprehending the commonalities and differences of different employee category at all level from different cohorts, sharing different responsibilities in the prime function of the business that has largely been ignored. The study can succour in improving performance and cost-effective retention strategy.

Digital technologies have become indispensable in businesses and are gaining attention in academic institutions context too. Digital technological ecosystems provide a platform to communicate and share their products and services to existing and potential customers. Entrepreneurial startups and companies face internal and external challenges utilizing social media technologies to commercialize their business ideas. The purpose of this paper is to identify opportunities and challenges faced by academic entrepreneurs' startups.

This research has adopted a qualitative approach comprising of semi-structured in-depth interviews with academic entrepreneurs’ startups to find the main challenge they face using social media platforms. The purpose was associated with an exploratory type of study and also included a prominent unified theory of acceptance and use of technology (UTAUT) and technological opportunism (TO) model. The research respondents were 23 academic entrepreneurs startups who were chosen applying purposive sampling. Respondents were given a set of a questionnaire consisting of close-ended questions that are five-point Likert scale. The questionnaire included various parameters to measure the social media challenges the academic entrepreneurs’ startups undergo in the initial phase of their businesses.

The study identified that business-to-customer relations, brand, reputation, competition and cultural and language influence digital technologies entrepreneurship. While, the findings discovered the extended research model has a positive influence on academic entrepreneurs' intentions to use digital technologies media platforms. The outcome of this paper has thrown more light on which issues are there in digital technologies entrepreneurship, the determinants and actual usage advantages from UTAUT model and TO model that could be properly employed to solve issues of digital technologies media platforms and the potential concerning the adoption and use of digital technologies.

The study of academic entrepreneurs' startups can be considered original in nature. There is dearth of standard literature in the upcoming area of academic entrepreneurship. Governments are taking initiatives to promote academic entrepreneurs' startups, and the findings will be able to give them a right direction.

Social media sites are one of the vital technological developments of WEB 2.0. This study aims to emphasize on building an empirical model to investigate the impending determinants of users’ intention to use social media sites in higher education. Depending on the existing theories such as the social media acceptance model, e-learning acceptance model, unified theory of acceptance and use of technology and existing literature, determinants such as “performance,” “communication functionality” and “self” have been identified to test. Further, the mediation effect of “peer influence” on the relationship has also been tested.

A total of 310 students of different private and public Indian institutions have participated in an online survey. Exploratory factor analysis and multiple linear regression analysis are performed and results were analyzed.

The results of this study demonstrated substantial evidence of the impact of performance, communication functionality and self on the intention to use social media in higher education. The mediation of peer influence has also been seen between all the relations.

An empirical model of intention to use social media in higher education is built. The median of peer influence is tested.

The purpose of this study is to develop a methodology for sustainable drinking water management by assessing the existing state of the water supply system in the study area (Allahabad, India). An attempt is made to identify various problems and gaps in the existing system and evolve solutions for the present water supply problems in a GIS framework. Finally, the paper proposes a conceptual framework for sustainable drinking water management.

The study was conducted in four stages. The first stage involved collection of data and background information through various primary and secondary sources including reports and publications of various organizations. This was followed by discussions with various officials of Uttar Pradesh (UP) Jal Nigam (Water Corporation), Jal Sansthan (Water Board), State Ground Water Board, Central Ground Water Board and Municipal Corporation of the city. The second stage involved field studies in a few zones of the city. The third stage involved data input and analysis on a GIS platform, and the fourth stage includes the development of a solution of the present problems and proposing a conceptual framework for ensuring sustainable drinking water management for Allahabad City.

ArcInfo 9.1 has been used as a tool for storing all types of relevant data for analysis and decision making. The various thematic maps include water supply zone map, water deficit localities map, land use map, location of tubewells, overhead tanks, zonal pumping station, ward boundaries, population map, water demand and supply map.

Applicability of a partnership between the public and the private sector has to be checked for proper institutional analysis in Allahabad City.

The paper assesses the problems in the existing water supply system in Allahabad and proposes to give a GIS‐based solution strategy for its sustainability. The proposed GIS‐based conceptual framework would improve the current practice of drinking water management and would reduce the present problem of water crisis. The findings of the study would be useful for cities with similar problems in underdeveloped and developing countries.